{"id":3923,"date":"2021-04-22T10:37:33","date_gmt":"2021-04-22T10:37:33","guid":{"rendered":"https:\/\/www.stac.es\/2021\/04\/axalta\/"},"modified":"2025-01-16T09:47:50","modified_gmt":"2025-01-16T09:47:50","slug":"axalta","status":"publish","type":"post","link":"https:\/\/www.stac.es\/en\/news\/axalta\/","title":{"rendered":"STAC & AXALTA"},"content":{"rendered":"\n
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Our world is changing<\/strong><\/strong><\/span>

<\/strong><\/span>As part of STAC\u2019s exclusive Real Colour Experience app, STAC and Axalta Coating Systems are proud to present the new colour collection for the Alesta\u00ae SuperDurable ICONICA range of powder coated accessories.
 
ICONICA is made up of 40 colours across 4 themed colour palettes. Each designed to not only protect but also to add colour to iconic buildings around the world: <\/span>

<\/strong><\/span>Eden Garden
Energy Manifesto
Arty Fusion
Techno Precious<\/em>
<\/span>
> Eden Garden <\/strong>colour palette<\/strong><\/span>

<\/strong><\/span>Nature is the key element in the development of a brighter, better tomorrow.

Nature provides the answers to the need for balance and serenity, using white tones and subtle bronzes, highlighted with fresh greens.<\/span>


<\/strong><\/span>Forms are defined by minimalism, biomimicry and randomness.
Techno Precious<\/em><\/strong><\/span>




<\/td>		> Real Colour Experience<\/strong>
<\/span>
 <\/span>Markus Koenigs, Director of Marketing and Communications for Axalta powder coatings (Europe, Middle East and Africa), explains: \u201cThe ICONICA range was inspired by new aesthetic concepts which take on board globally important ideas, technology, the digital revolution and new perspectives”. 


This new collection represents a bold new concept in architecture in relation to nature and humanity whilst maintain the attributes of durability and environmental sustainability.
 
At STAC we believe that architecture and colour go hand-in-hand and we wanted to bring the colours of these new colour palettes to our entire range of accessories. We are sure you\u2019re going to love them.
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> Energy Manifesto <\/strong>colour palette<\/span><\/p>\n\n\n\n

Digital shapes, colours and inspiration come alive thanks to technological advancements and the use of vibrant tones of red, blue and orange.
<\/p>\n\n\n\n

The form is defined primarily by the block colours and the innovative use of superficial cuts, together with other volumetric anomalies.<\/p>\n\n\n\n

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> Arty Fusion <\/strong>colour palette<\/span><\/p>\n\n\n\n

Today\u2019s world citizens transcend traditional borders and seek new horizons in life and in design.

Braided an woven coverings and the textures employed reflect the craftsmanship to which all cultures aspire.

Hot, oxidised greens combine with reds and copper tones.<\/p>\n\n\n\n

> Techno Precious <\/strong>colour palette<\/span><\/p>\n\n\n\n

Cultured aesthetics pay tribute to success, power and glory in a spectacular and dazzling display.

Glamourous black, silver and gold breath classic majesty into these origami inspired coatings, adding a layer of precious metal to each design.<\/p>\n\n\n\n

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You can browse and compare the ranges using our app<\/strong><\/strong><\/p>\n\n\n\n

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For further information<\/strong><\/strong><\/strong><\/p>\n\n\n\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

As part of STAC\u2019s exclusive Real Colour Experience app, STAC and Axalta Coating Systems are proud to present the new colour collection for the Alesta\u00ae SuperDurable ICONICA range of powder coated accessories.<\/p>\n","protected":false},"author":1,"featured_media":2246,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[527],"tags":[],"class_list":["post-3923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company"],"acf":[],"yoast_head":"\nSTAC & AXALTA - STAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stac.es\/en\/news\/axalta\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STAC & AXALTA - STAC\" \/>\n<meta property=\"og:description\" content=\"As part of STAC\u2019s exclusive Real Colour Experience app, STAC and Axalta Coating Systems are proud to present the new colour collection for the Alesta\u00ae SuperDurable ICONICA range of powder coated accessories.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stac.es\/en\/news\/axalta\/\" \/>\n<meta property=\"og:site_name\" content=\"STAC\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-22T10:37:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-16T09:47:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stac.es\/wp-content\/uploads\/2021\/04\/1576255687.288x198.fm_.fe_.77.01.00.png\" \/>\n\t<meta property=\"og:image:width\" content=\"288\" \/>\n\t<meta property=\"og:image:height\" content=\"198\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sergio Ram\u00edrez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Ram\u00edrez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stac.es\\\/en\\\/news\\\/axalta\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stac.es\\\/en\\\/news\\\/axalta\\\/\"},\"author\":{\"name\":\"Sergio Ram\u00edrez\",\"@id\":\"https:\\\/\\\/www.stac.es\\\/en\\\/#\\\/schema\\\/person\\\/f2a9a24f48629d02b042ab21ef4d4f4c\"},\"headline\":\"STAC & AXALTA\",\"datePublished\":\"2021-04-22T10:37:33+00:00\",\"dateModified\":\"2025-01-16T09:47:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.stac.es\\\/en\\\/news\\\/axalta\\\/\"},\"wordCount\":402,\"image\":{\"@id\":\"https:\\\/\\\/www.stac.es\\\/en\\\/news\\\/axalta\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stac.es\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/1576255687.288x198.fm_.fe_.77.01.00.png\",\"articleSection\":[\"Company\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.stac.es\\\/en\\\/news\\\/axalta\\\/\",\"url\":\"https:\\\/\\\/www.stac.es\\\/en\\\/news\\\/axalta\\\/\",\"name\":\"STAC & AXALTA - 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